Marketing consultant with FMCG background specialising in Digital, Branding, Sports Marketing, Sponsorship activation, publishing and SEO.
David is a marketing specialist who has worked with Blue-Chip brands in companies like Procter & Gamble and Unilever as well as new media start ups. His career began in Melbourne, Australia with traditional FMCG sales and marketing before moving to London, UK.
In 1999, David was part of the SMS text message applications start-up Fonepark which was acquired by bolt.com in 2001.
David founded Lateral Syncing, a digital agency specialising in sports sponsorship activation in 2005. The company acquired and redeveloped the Screenza desktop marketing application that was used by brands such as NASCAR, MotoGP and Manchester United.
Now the CEO of marketing consultancy firm Pilote, David is working with Linkdex on a new SEO tool.
David is also the editor of Yachtsponsorship.com - A business news portal for the Yacht Racing industry and the publisher of the DARK BLUE BOOOK - the Who's Who of yacht racing and sailing.