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General Information


Wheaton College, BA 1996
Seattle Pacific University, MS 1999
Marriage and Family Therapy

Former Companies

Lead Developer
Chief Craftsman
Senior Engineering Manager

Web Presences


Photo Credit

Dave speaking at

Dave Hoover

Dave Hoover is a principal and Chief Craftsman at Obtiva in Chicago. He was the lead developer of Mad Mimi from 2007-2009. He has led the company’s recruiting efforts through its rapid growth in 2009-2010. He authored the book Apprenticeship Patterns and pioneered Obtiva’s apprenticeship program. More recently Dave has been consulting at a variety of clients in Chicago, mostly focused on Ruby projects.

Recent Milestones


Company Date Round Size Participants
StyleSeek 8/2013Seed$750k9
StyleSeek 3/2012Seed$1M13



Growing Mad Mimi: Sharing Disruptive Techniques

Added: 1/11/10


  1. “Pandora For E-Commerce” StyleSeek Raises $750K More In Seed Funding ( [edit]
  2. ( [edit]
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Last Edited 8/13/13

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