Dave Balter is the founder and CEO of BzzAgent, Inc. which he launched in late 2001. Previous to BzzAgent, Dave ran and sold two promotions agencies, and even wore a suit to work for a few years in the financial marketing industry. Since its launch, BzzAgent has been featured everywhere from the CBS Evening News to the BBC to The New York Times Sunday Magazine, and is the subject of two Harvard Business School cases. Today, across North America and the United Kingdom, BzzAgent remains at the forefront of the changing media and marketing landscape.
Dave co-founded the Word of Mouth Marketing Association in 2004 (WOMMA) and has authored two books on the subject of Word of Mouth, Grapevine and The Word of Mouth Manual: Volume II.
In 2007, Harvard Business School dubbed Dave one of Boston’s Hottest Technology CEOs. Dave was named to the 40 under 40 list by The Boston Business Journal and Advertising Specialty Institute, and in 2008, Dave was recognized as a Future Legend by the AdClub. Dave also sits on the advisory boards of the Wharton Future of Advertising Project, Massachusetts Innovation & Technology Exchange, Mass Technology Leadership Council, Social Media Advisory Council, FitnessKeeper, Perkstreet and the Boston Boys & Girls Club Marketing and Communications Committee.