After working in the advertising world for 4 years, Danika transitioned her career over to the emerging tech industry with her first start she founder called SitOrSquat. She was the founder and sole designer on the bathroom finding application along with one other developer. After 2 years of building it up, she sold the product to Procter and Gamble while continuing to co-run her digital design agency Densebrain. There she lead the design team and worked on dozens of consumer facing mobile applications for clients such as Proctor and Gamble and Estee Lauder. In 2011, Danika co-founded Flavorize, an app which learned about users' flavor profile and gave them meal suggestions for late on. After developing the product for 1.5 years, Danika moved over to a larger moved over to Sonic Notify where she became the lead UI/UX Designer working on B2B work primarily and designing systems that are technically very complex.
Danika loves to concept and talk about new products or functionality with other team mates, go through the information architecture (creating site maps, user flows, wire frames, etc), and then using her graphic design skills, bring the product to life making it pixel perfect.