|University of Maryland, Bachelors||2000|
|American University, Masters||2004|
Dan Obregon joined education services company Hobsons as vice president of marketing following the acquisition of Intelliworks in December 2011. At Hobsons, he is responsible for managing all aspects of product marketing and marketing communications for Hobsons’ K-12 solutions, which include Naviance, the world’s leading college and career readiness platform, and PrepMe, an online adaptive learning platform for PSAT, SAT and ACT test preparation.
Prior to joining Hobsons, Dan was vice president of marketing for Intelliworks, a leading provider of relationship management software and services for higher education. Intelliworks worked with a broad range of educational institutions to help market their programs, grow enrollment and drive tuition-based revenue. Dan was responsible for guiding all marketing efforts at Intelliworks, including product marketing, branding, market research and online interactive marketing.
Before Intelliworks, Dan worked in product marketing at Art Technology Group (ATG), a leading provider of e-commerce and customer interaction solutions. While at ATG he worked with leading e-commerce, travel and financial services companies to improve their online customer engagement and conversion. He has been interviewed several times by leading trade and national media outlets, including CRM Magazine, DMNews and The Washington Post, on the topic of CRM and online customer service.
Before joining ATG through its acquisition of eStara, he held program management and operations positions at PBS and Discover Communications respectively. He began his career at Boscobel Marketing Communications, a boutique marketing firm in the D.C. area, where he worked on accounts for The Steve Case Foundation, National Foundation for Credit Counseling and America’s Learning eXchange, a now defunct lifelong learning portal founded by the U.S. Department of Labor.