|University of Alabama||2010|
|General Business Administration, Finance|
Daniel Hightower is CEO and Co-Founder of Clariture. He, along with Devin Carty and Marcus Whitney, founded the company with a vision to change the way that healthcare is marketed to consumers.
Hightower began his career in venture capital with The Martin Companies, sourcing investments and serving on the board of portfolio companies such as St. Claire Media Group.
Hightower became an expert in Facebook advertising as the Director of Business Development for Moontoast, a Facebook Preferred Marketing Developer providing Social Rich Media to consumer brands.
At Moontoast, he forged partnerships with the leading Social Ad Management platforms in the market today. It was during this process that he, along with his co-founders, realized that while many consumer industries had taken advantage of newer advertising technologies to acquire and engage their target customers, the healthcare industry did not have adequate tools to do the same.
It was with this realization that Hightower decided to leave Moontoast to launch and become the CEO of Clariture.
Hightower graduated cum laude from the University of Alabama with a degree in Business Administration and Finance.