Dana is Co-Founder and CEO of Moonit, a web and mobile platform connecting over 1 million users worldwide for flirting and friendship using astrology, featured by ABC News, FOX, USA Today, Forbes, NYT, Reuters, BusinessWeek, Mashable, TechCrunch, Washington Post and Toronto Star.
Prior to launching Moonit, Dana served as a Director of Winterberry Group, a strategic consultancy catering to the marketing services and technology industry. During her three years at the firm, she led research and buyside strategic advisory efforts for a wide variety of the firm’s engagements, including those serving clients in the digital media and private equity sectors.
Dana is the author of white papers “Digital Marketing Services Transaction Activity: Transforming the Marketing Landscape” and “The Evolving Role of Direct Response Television in Multichannel Marketing Execution,” sponsored by the Electronic Retailing Association. Dana’s speaking engagements include Business Insider’s Startup 2011 Conference; The Online Dating Industry Summit (People’s Choice Award winner); Kellogg’s The Business Side of Dating Panel; Techcrunch 2010 Competition (Semi-Finalist Demo Pit); a keynote speech at the Direct to Consumer 2.0 and Beyond Conference; and ERA’s 17th Annual Convention.
Prior to Winterberry Group, Dana honed her skill set during a five-year career in Citigroup’s Corporate & Investment Bank and Smith Barney Equity Research divisions. An NASD Series 7 securities certification holder, Dana graduated magna cum laude with a B.S. in economics and concentration in management from the Wharton School and concurrent minor in Italian Studies from the University of Pennsylvania.