Dana Brandon Kreiss is the Co-Founder of BreakTheCrates.com, overseeing the product, operations, and business development. Break The Crates was founded in August of 2007. In 2011, Dana stepped out to lead this company full time. Prior to Break The Crates, Dana managed Business Development at Wix.com. In 2009, Dana joined Wix to launch their US operation alongside CEO Allon Bloch and lead the company's designer initiatives. Dana implemented many key projects including the Designer Directory (the Wix Arena), Meetup events/ Wix workshops, conference events, the Wix Lounge and the company's business development and affiliate partnerships. Dana saw Wix through 3 investment rounds (series B, C, and D).