Dan Silmore was named Director of Product Marketing, Adobe Creative Cloud in September 2012. He is responsible for driving the global marketing of Adobe Creative Cloud, Adobe’s innovative new SaaS offering for creative professionals.
Prior to Adobe, he served as VP Marketing & Sales at Mindflash Technologies where he led demand generation, acquisition and branding for a cloud-based collaboration and training tool targeted to businesses.
Prior to Mindflash, he served as SVP, Product & Marketing at GigaOM managing all strategic marketing, product development and product management activities. Prior to that, he served as VP Marketing at AllBusiness.com where he was a key part of the executive team that grew the business from start-up through its $55M exit to Dun & Bradstreet. He stayed on to help create D&B Digital, the integration of AllBusiness with Hoover’s Online. Prior to that, he was General Manager of Dow Jones’ MarketWatch Network of consumer Web sites MarketWatch.com, BigCharts.com and VirtualStockExchange.com. He had been MarketWatch’s VP Marketing prior to its $519M exit to Dow Jones.
Other previous roles include Director of Consumer Marketing for the CBS HealthWatch Web site of Medscape, Inc., and VP of E-commerce Marketing for Wells Fargo’s business Internet services division.