Dan Ouellette is the Director of Organic Search Operations at Catalyst Online (a GroupM Search member), a leading Search Marketing agency providing services to Fortune 500 companies with a desire to be competitive online. As Director, Dan oversees a group of talented SEO’s, Search Directors, and SEO Directors in both NYC and Boston offices and also leads the innovation of Organic Search with the help of his talented team.

Prior to joining Catalyst in 2006, Dan worked at iProspect managing the company’s largest clients in developing their Search Marketing efforts. In 2002, Dan founded iWebstaff, a web design firm catering to SMB’s with a need for strong online presence through effective design and development.

Dan was also interviewed as a industry expert for the development of CIO Magazine’s Search Engine Marketing topics section covering definition, objectives, systems and solutions. As a passionate blogger, he provides insights and musings on the Search industry through his own blog, SearchPrinciples, and remains an active member of the Search Engine Marketing Professionals Organization (SEMPO) and Search Engine Marketing New England (SEMNE).