|State University of New York College at Geneseo, BA||2000|
Dan Cassidy is the Vice President of Media at Undertone Networks, overseeing the media and operations departments as well as the planning, buying and optimization of all advertiser campaigns and publisher relationships.
Dan began his tenure with Undertone as a Media Buyer where his responsibilities included establishing and maintaining key publisher partnerships. He was promoted to Director of Network Development in 2006 and was charged with growing the companyâ€™s publisher partnerships and managing the media departmentâ€™s negotiations.
Prior to joining Undertone, Dan was an Account Executive at Winstar Communications where he was responsible for establishing and maintaining new business in the New York metropolitan area and growing the companyâ€™s overall presence in the market.
He managed commercial accounts with a range of wireless products including data/broadband access, virtual private networks, Web hosting and e-mail.