Cyriac Roeding is the co-founder of Cross-Platform Corp., which he started after his position as Entrepreneur-in-Residence at Kleiner Perkins Caufield & Byers. At KPCB, Roeding focused on next-generation cross-platform mobile and online venture concepts. Previously, Cyriac was Founder and EVP of CBS Mobile, CBS Interactive. He launched and built CBS Corporation’s (NYSE: CBS) mobile division across CBS Entertainment, CBS Sports, CBS News and The CW. Roeding created the first location-based mobile ads in the U.S. together with Loopt; avatar-based mobile games tied to TV shows like America’s Next Top Model; grew CBS Sports Mobile into one of the top ten highest traffic ad-supported mobile websites in the U.S.; created the first virtual reality video gaming experience across TV, online and mobile with “CSI: NY”; and launched the first Alternate Reality Game with primetime TV drama (Numb3rs) and outdoor billboard integration.

Prior to CBS, Cyriac was the Co-Founder of 12snap, a European mobile marketing and entertainment company working with Coca-Cola, McDonald’s, L’Oreal, adidas, Nokia, Vodafone and MTV Europe among others. Before that, he was at McKinsey & Company in the media, software and high-tech sector.

Roeding co-authored the HBS Press book Secrets of Software Success, published in local languages in North America, Asia and Europe. Cyriac Roeding received the first Lion Awards for creative mobile concepts at the Cannes Lions Festival in France (2003, 2004), and the only Emmy nominations for Mobile in 2007 and 2008. He served as Global and North American Chairman of the MMA (www.mmaglobal.com), with 600 member companies globally.

Milestones
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Added position as Co-founder, CEO, & Board of Directors at Cross Platform Corp..
Posted 7/14/09 at 1:33pm
Added position as Co-founder at 12snap Mobile Advertising and Entertainment.
Posted 1/3/09 at 3:40pm
Added position as EVP, Founder CBS Mobile at CBS.
Posted 1/3/09 at 3:40pm
Added position as EIR.
Posted 9/2/08 at 10:15pm