Cyriac Roeding is the co-founder and CEO of shopkick, Inc., the most widely used real-world shopping app, an angel investor in Silicon Valley (Karma Science, CardSpring), and an investor in KPCB XV. Cyriac co-founded shopkick in 2009, with funding from Kleiner Perkins’s iFund and Reid Hoffman & Greylock, Ron Conway and Citi Growth Ventures. Cyriac incubated shopkick while at KPCB as an EIR in 2008/9. Shopkick reached its first million users within six months after its August 2010 launch and produced $200M revenue for its partners in 2012, and $500M in 2013. With 5 million users, shopkick reached its first profitable quarter in Q4 2012. The World Economic Forum named Roeding and shopkick a Tech Pioneer 2013, and Fast Company ranked it one of the world’s 10 Most Innovative Companies In Retail by Fast Company, along with Apple, Starbucks and Groupon. Shopkick rewards consumers just for walking into stores such as Target, Macy’s, Old Navy, Best Buy, American Eagle, Crate & Barrel, JCPenney, Simon Malls and Disney, and for engaging with products from 120 brand partners, including Procter & Gamble, Unilever, Pepsi, Revlon, L’Oreal and HP. Shopkick is the first 100% performance-based marketing platform in the physical retail world, driving measurable foot traffic, transactions and engagement at physical stores. Nielsen ranked it the most engaging shopping app in the U.S. (min spent/user) and the most widely used shopping app in the real world.
Previously, Cyriac founded and led CBS Mobile (New York Times), the television network’s (NYSE: CBS) mobile division, covering CBS Entertainment, CBS Sports, CBS News and The CW. He created the first location-based mobile ads in the U.S.; avatar-based mobile games tied to TV shows; grew CBS Sports Mobile into one of the top ten highest traffic ad-supported mobile websites in the U.S.; created the first virtual reality video gaming experience across TV, online and mobile with “CSI: NY.”
Prior to CBS, Cyriac was the co-founder of 12snap, a European mobile marketing and entertainment company working with Coca-Cola, McDonald’s, L’Oreal, adidas, Nokia, Vodafone and MTV Europe among others. Before that, he was at McKinsey & Company in the media, software and high-tech sector.
Cyriac co-authored the HBS Press book Secrets of Software Success. Cyriac received the first Lion Awards for creative mobile concepts at the Cannes Lions Festival in France (2003, 2004), and the only Emmy nominations for Mobile in 2007 and 2008.