| Website | kpcb.com |
| Blog | ifundvc.com |
| Birthplace | Constance, Germany |
| Birthdate | 3/26/73 |
Cyriac Roeding
Cyriac Roeding is the co-founder and CEO of shopkick, Inc., a company focused on the intersection of mobile and retail. shopkick was founded in 2009, and is backed by Kleiner Perkins Caufield & Byers (KPCB)’s iFund and Reid Hoffman/Greylock, Ron Conway and Citi Growth Ventures. shopkick reached 1 million users within 6 months after its August 2010 launch, and thus the largest location-based shopping app. Shopkick was named the top retail app in the Wall Street Journal Top 10 Apps of 2010, and one of the World’s 10 Most Innovative Companies In Retail by Fast Company, along with Apple, Starbucks and Groupon. Shopkick rewards consumers simply for walking into stores, across shopkick’s retail partners Target, Best Buy, Macy’s, American Eagle, Crate & Barrel, Sports Authority, West Elm, Wet Seal and Simon Malls (largest U.S. mall operator). Shopkick is the first 100% performance-based marketing platform in the physical retail world, driving measurable foot traffic to stores, and customer engagement on a 1-to-1 basis.
Cyriac started the company from being an Entrepreneur-in-Residence at Kleiner Perkins Caufield & Byers. At KPCB, he focused on next-generation cross-platform mobile and online venture concepts. Previously, Cyriac founded and led CBS Mobile, the television network’s (NYSE: CBS) mobile division, across CBS Entertainment, CBS Sports, CBS News and The CW. He created the first location-based mobile ads in the U.S. together with Loopt; avatar-based mobile games tied to TV shows; grew CBS Sports Mobile into one of the top ten highest traffic ad-supported mobile websites in the U.S.; created the first virtual reality video gaming experience across TV, online and mobile with “CSI: NY”; and launched the first Alternate Reality Game with primetime TV integration.
Prior to CBS, Cyriac was the Co-Founder of 12snap, a European mobile marketing and entertainment company working with Coca-Cola, McDonald’s, L’Oreal, adidas, Nokia, Vodafone and MTV Europe among others. Before that, he was at McKinsey & Company in the media, software and high-tech sector.
Cyriac co-authored the HBS Press book Secrets of Software Success, published in local languages in North America, Asia and Europe. Cyriac received the first Lion Awards for creative mobile concepts at the Cannes Lions Festival in France (2003, 2004), and the only Emmy nominations for Mobile in 2007 and 2008. He served as Global Chairman of the Mobile Marketing Association (www.mmaglobal.com), with 600 member companies globally.
