Craig Dalton is the co-founder and CEO of award winning iPad case manufacturer, DODOcase. In his role as CEO, Craig is responsible for the commercial elements of the business. With a strong focus on brand development, DODOcase has become known world wide with features in the NY Times, Wall Street Journal, Vogue and GQ to name a few. As a founding member of SF Made, DODOcase has championed manufacturing in San Francisco and has worked to revitalize the once flourishing San Francisco bookbinding industry. Prior to DODOcase, Craig had 16 years experience in sales and marketing management as well as extensive experience building profitable business strategies. As Mplayit's Vice President of Business Development, he was responsible for establishing strategic relationships with mobile operators, social media and Web 2.0 companies wishing to increase existing and develop new revenue streams utilizing the company's online trial and merchandising solutions. Previously, Dalton managed business development for MMS pioneer Hook Mobile leading initiatives with wireless operators and social media platforms. Earlier, Dalton managed business development for global mobile entertainment publisher, I-play. His responsibilities included negotiating operator agreements, developing a Direct to Consumer strategy and creating a mobile video business unit. Prior to I-play, Dalton managed business development for interactive television and mobile pioneer, Proteus, having completed the first TV to SMS campaign in the US with Super Bowl XXXVI in 2002 that established the TV to SMS market in the U.S. Mr. Dalton holds an MBA from the Graduate School of Management at the University of California, Irvine and a BSBA in Business Administration from The American University.