Chuong began his journey in the web venture world in 2004 during the “Friendster” era by developing a small social network aimed at connecting Asian-Americans in Northwest Arkansas and surrounding regions. In 2008, Chuong was hired by a local entrepreneur to develop the prototype for FlipFire.tv, a local video-streaming website aimed at targeting independent artists and rewarding them for view counts and ratings. Chuong recruited Josh to design the UI, and as a result, the company was angel-invested $350,000. This ill-fated start-up later failed because of the inability of FlipFire's founders' to gain traction and poor management decisions. Sites like Joost and Hulu ended up consuming the space. In 2010, Chuong began experimenting with music and Dj'ing, and also noticed the continual interruptions at social events because of the lack of a continuous, seamless music experience, and then started laying out the framework for Streamix.