| @chrysi |
| Columbia University, MA | |
| Human Rights | |
| Imperial College, University of London | 1996 |
| MBA | |
| University of Leeds, BA (Hons) | 1994 |
| Economics & Politics |
Recognized in The Guardian’s “50 Women to Watch,â€Management Today’s “35 Women Under 35†and as a “Face to Watch†in Campaign Magazine, Chrysi has been at the forefront of digital media and internet advertising for over a decade.
Chrysi was a founding member of Espotting, the company that pioneered search marketing in Europe in 2000 and supplied pay-per-click ads to Yahoo!, Lycos, Alta Vista and Ask. As VP Global Marketing & Communications, Chrysi successfully launched the company in 8 markets before being part of the team that merged the company with FindWhat in a deal that valued Espotting at $186m. The company re-branded to MIVA following the merger.
Chrysi joined (RED) as head of digital in January 2009. (RED) was created in 2006 by Bono and Bobby Shriver to help fight AIDS in Africa through consumer power. (RED) partners with some of the world’s most iconic brands, such as Nike, Starbucks, Apple, Converse and Shazam, to create (RED) products. Every time someone buys a (RED) product, the brand contributes up to 50% of the profits to help fight AIDS in Africa.
At (RED), Chrysi has spearheaded the growth of (RED)’s social networks to over 2.5 million. Digital initiatives at (RED) include: turning the web (RED) on World AIDS Day through partnerships with Twitter, Google, foursquare & Facebook, launching (RED)’s first digital partnership with Shazam, creating the (SHAZAM)RED Special Edition iPhone App available globally and generating $100,000 in 4.5 hours through a partnership with Yahoo!.
Before joining (RED), Chrysi was Managing Director of Steak NYC. Chrysi launched Steak - a digital agency specialising in search engine marketing - in the US. Steak has a presence in the UK, US and Australia, and has worked with clients such as BBC, John Lewis, British Gas and Virgin Travel. The agency has also been named ‘Media Agency of the Year’ by NMA.
Other roles include Media Officer for the Cyprus High Commission and New Business Manager at WCRS, one of the UK’s Top 20 Advertising Agencies.
Chrysi holds a BA (Hons) in Economics and Politics, an MBA from University of London where she specialised in Marketing and New Ventures and she is currently reading a Masters in Human Rights at Columbia University, NYC. In 2005 Chrysi was awarded the Fulbright Scholarship. In that same year, in her spare time, was Head of Marketing for Sound Films whose first film ‘Hibernation’ won ‘Best British Short Film’ at the Edinburgh International Film Festival.
