Chris has spent the last ten years pushing the boundaries of video, music and technology. His career so far has spanned music, broadcast and digital sectors - including a successful period as DJ and Producer with Addictive TV. This included the production of the ITV1 series Mixmasters alongside live performances, exhibitions and workshops across the globe, at events and venues such as Glastonbury Festival, Le Centre Pompidou, Le SAT Montreal and The BFI.
His technical expertise was utilised as a judge for DJ Magazine’s technical awards and also the development and launch of audiovisual products for Pioneer and Edirol (Roland). This period also included the delivery of events and installations for clients including Agnes B, Meltin’ Pot, Greenpeace and War On Want, and in 2005, Addictive TV were voted No.1 VJs in the world.
Chris joined joined Mobile Interactive Group in 2006 to head up the video production team - overseeing the production and delivery of a wide range of digital content for clients including ITV, FremantleMedia, AOL and The BRITs. Since then, he has been responsible for the design and development of key interactive installations for Samsung and O2.
Realising the potential scope of interactivity in the live event space, MIG invested in a new business and the launch of New Toy. Headed up by Chris, New Toy is building a new kind of digital agency, focused on the design and delivery of tech-based experiences in the live space.
