Primary Role
Director of Analytics at ValueClick
University of Arizona

Person Details


Chris Bridges is an internet start-up executive and technologist. He is Director of Analytics at ValueClick Brands, and is the CTO and owner of MM2Analytics -- a web, mobile, app Analytics and Business Intelligence consulting firm. In the recent past, he implemented analytics and served as Director of Engineering for a successful eCommerce affiliate marketing aggregator -- Presently, Chris is Director of Analytics for ValueClickBrands where he is the corporate owner of all BI systems worldwide, and has implemented VCB's Analytics presence on Google Analytics Premium. Prior to VCB, through his company MM2Analytics, he developed Analytics, BI, content management, and customer service systems for successful geo-locational app company, Grindr / Blendr. Chris was also the Director of Analytics and Business Intelligence at Outlook Amusements, a $30 mil/year advice aggregator. At OA, he implemented the company's analytics system, directed SEO and SEM changes to all four web properties, and rerouted all revenue channels through new Business Intelligence reporting systems.

In his past, Chris was Director of Engineering at MySpace, where he grew and led teams that developed and support all of MySpace/Fox's Internal Applications, Content Review, Legal Technology, Build, and the Child Safety/Security software solutions. Chris is known for developing a radically new and successful approach to Automated Image Review. In his "AIR" program, he pioneered a way to monetize MySpace's most underutilized resource -- an untapped, multi-petabyte image repository and daily image influx. Working with vendors and the MySpace Product team, he developed a system to automatically process incoming images, taxonomy, eliminating harmful and illegal content -- saving more than $10 million per year after cost.

Prior to MySpace, Chris was with Intel for nearly 17 years where he was a senior engineering manager. Working his way up quickly through the ranks through Intel's corporate automation teams, Chris was a software engineer, database dbms developer, robotics interface and statistical process controls developer, project manager, and software engineering manager. He developed loading, ETL, and reporting systems for multi-terabyte, world-wide distributed database systems, often writing the DBMS systems by hand. His technologies ranged from DEC mini computers, Sun Unix, Oracle, SQL Server, dotNet, Microstrategy, and pioneering Microsoft Office 07 based Analytics systems.

Chris graduated Cum Laude with a degree in MIS from the Eller School of Business at the University of Arizona. Their MIS program has been ranked No. 1 in the U.S. since its inception. He received a Chevron Academic Scholarship, was president of the student organization (MISA), and received the singular "Outstanding Undergraduate Award" in his graduating class. After college, Chris joined Digital Equipment Corporation as a programmer/analyst where he greatly enjoyed working with some of the brightest technologists in the internet and software industry before the minicomputer apocalypse led him to work for Intel for the majority of his career. Chris lives and works in Los Angeles.

Experience (9)

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    Director of Analytics
    Jan, 2012
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    Consulting Director Analytics & BI
    May, 2011 - Oct, 2011
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    Outlook Amusements

    Director of Analytics and Business Intelligence
    May 17, 2010
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    Sr Director of Socialization, Analytics, Engineering
    Oct, 2009
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    Director of Engineering
    Jun, 2008 - Aug, 2009
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    President / Owner
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    President / Architect
    Jun, 2007
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    Sr. Engineering Manager
    Dec, 1991 - May, 2007

Education (1)