Chris is a founding partner of Transmedia Capital, an investment and advisory group focused on early stage, capital efficient companies that provide technology and services for digital media, entertainment, content publishing, gaming, mobile apps and online advertising. Recent investments include: Real Gravity, Kiip, Trial Pay, Percolate, Socialize, Ark and Facebook. Chris is also the founder of KickLabs a leading technology accelerator in San Francisco.
Chris has been on the forefront of emerging technologies since the commercialization of the web. In 1997 he co-founded AdAuction, the first online media exchange; the precursor to auction based and dynamic pricing platforms for online media. Chris was instrumental in restructuring business strategies for marketing and lead generation companies GetRelevant (acquired by Lycos), and Aptimus (acquired by Apollo LLC). He launched the first online independent yellow page directory, automated coupon platform, RSS advertising and content syndication system, and helped develop the first peer to peer ad delivery system. He received Ad Age’s prestigious i20 award for his contributions to the development of interactive marketing and advertising. Chris has been an active adviser and investor in emerging companies for the past ten years. He was a seed investor in Omniture, the webs leading analytics company (IPO 2006), acquired by Adobe in 2009.
Chris spent more than ten years at Reebok International where he held management positions in sales and marketing and also owned one of the first sports retail chains in Southern California. For twenty years, Chris was distance runner completing multiple marathons and ultra marathons. Today he is a spin instructor, avid cyclist, golfer, and skier. True to his passion for health and fitness, he serves on the board of Body Ami, a producer of organic health products.
Chris lives in Marin County, north of San Francisco, with his wife and business partner, Beverly. They are focused on a sustainable lifestyle with a vibrant organic garden and small flock hens. They spend their chill time in Jackson Hole, WY.