As the Chief Marketing Officer of Apptio, Chris holds responsibility for strategy, corporate marketing, product marketing and world-wide market development. He is an accomplished enterprise software executive with over 20 years of experience in building new categories and executing differentiated go-to-market strategies. In early 2012, Chris championed the spin out of Apptio’s CIO advisory board into a nonprofit business entity of 500+ members focused on creating the professional discipline, standards and industry benchmarks required to run IT as a business. As such, Chris serves as the President of the Technology Business Management (TBM) Council and runs the day-to-day operations of the Council’s agenda to help CIOs transform the IT value proposition via TBM methodologies and best practices.
Prior to Apptio, Chris was an operating partner in Austin Ventures’ CEO-in-residence program where he focused on identifying new growth strategies and defining disruptive business models. He was also the Chief Marketing Officer and Vice President of Products at NetIQ for 8 years and ran Ernst & Young’s Global security practice for 4 years.