I am VP of Strategic Accounts at Krux. I am also a domain expert on platform technology, with an emphasis on digital advertising workflow, data management, and real-time bidding. I have led successful sales efforts at Bionic Advertising Systems (NextMark), Looksmart, TRAFFIQ, Reviewed.com, Nielsen, and Mediabistro.com.
My latest whitepapers include Best Practices in Digital Display Media, Best Practices in Data Management, The New Mobile display Ecosystem, Programmatic Marketing: Beyond RTB, and Best Practices in Programmatic Branding (Econsultancy).
VP, Strategic Accounts
Nov 10, 2014 - Current (almost 2 years)
Board & Advisor Roles (3)Update
|May 23, 2016||AdExchanger - CX: The CFO’s New Best Friend|
|Apr 27, 2016||AdExchanger - DMPs Go Way Beyond Segmentation|
|Apr 6, 2016||AdExchanger - Yes, Virginia, ‘Big Data’ Is Real (And Can Be Used In Marketing)|
|Mar 22, 2016||AdExchanger - How Political Campaigns Are Putting People Data To Work|
|Feb 10, 2016||AdExchanger - Why Are Marketers With Sparse Data Licensing DMPs?|
|Jan 25, 2016||AdExchanger - Data Triangulation: How Second-Party Data Will Eat The Digital World|
|Dec 17, 2015||AdExchanger - How Will Consultants, Header Bidding And Agencies Fare In 2016?|
|Oct 22, 2015||AdExchanger - DMP 4-5-6|