Chris Luo is currently VP of Marketing at FiveStars Loyalty, a venture-backed company developing technology that turns transactions into relationships and is now one of the largest loyalty networks for local businesses. Previously, he was the Head of Global SMB Marketing at Facebook, where he built the global team responsible for all marketing efforts to drive SMB adoption of Facebook's business products, including Facebook Ads and Pages. He has also been Head of Acquisition Marketing for Google's AdWords product in Asia-Pacific and Director of Marketing at Vonage. He began his career in management consulting at Mercer Management Consulting and worked on strategy, marketing, and corporate development at Capital One. He has an MBA from the Wharton School, where he was a Palmer Scholar, and is a Phi Beta Kappa graduate of Harvard University.
VP of Marketing
Dec 3, 2012 - Current (almost 4 years)
|Mar 2, 2016||Fierce Retail IT - Consumers love loyalty; will they stay loyal to Starbucks?|
|Jan 22, 2016||Business Insider (tech) - Smart shopping startup FiveStars turned down VC money and almost died — now it's worth hundreds of millions|
|Mar 1, 2013||Venture Beat - Leveling the (local) playing field: How tech can help merchants compete|
|Jan 21, 2013||TechCrunch - Big Data And SaaS Will Become Relevant For Small Businesses In 2013|
|Jan 1, 2013||The Next Web - FiveStars: What's Next After Daily Deals in Local?|