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General Information


Occidental College, BA
University of Washington, MBA


Board of Directors

Current Financial Organizations

Managing Director

Former Financial Organizations

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Chris Howard

Chris is the founder of Fuel Capital, an early stage venture fund based in San Francisco, CA. Fuel focuses on consumer and cloud/ infrastructure companies. Fuel Capital has invested in CoreOS, FrontBack, Hightower, Homejoy, Julep, Layer, Mesosphere, Mindie, Secret, Swapbox, Teespring, URX, WilCall, and others. Previously at Ignition Partners, Chris created and ran the seed program and invested in Hipmunk, Mashape, Orderahead, Parse, Pagerduty, Swiftype, WePay and Zencoder.

Prior to joining Ignition, Chris spent 10 years in advertising and marketing roles. At Heckler Associates, he launched Aravon, New Balance’s entrance in the comfort shoe segment, and Procare, New Balance’s partner program. He also worked on campaigns for PF Flyers, Suncadia, and Colgate. At Pivot + Levy, a design firm, he worked with clients like Microsoft, Attachmate, and WCI Telecom.

Chris was marketing manager at the closeout sporting goods retailer, prior to its sale to Overstock, where he ran offline and online marketing, including online advertising and sponsorships, search engine marketing, email marketing, as well as traditional ad campaigns. Chris began his career at Team One Advertising as an account executive, managing the national brand campaigns for Lexus and the American Cancer Society.

Chris earned his bachelor’s degree in Psychology from Occidental College and an M.B.A. from the University of Washington where he was a McGowan Scholar.

Recent Milestones


Company Date Round Size Participants
Secret 3/2014Series A$8.6M18



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Last Edited 3/23/14

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