|King's College London, BA||2004|
An online marketing and social media expert, with strong knowledge of all spheres of online marketing and social media.
Currently I hold several roles:
Co-founder & Director at Harkable - a company offering expertise in social marketing & developing a platform enabling brands to identify and connect with influencers.
Social Marketing Consultant at Idea Plane - a company specialised in delivering market leading bespoke professional networking platforms to large corporate clients
I’m particularly interested in all aspects of online marketing & social media, startups, entrepreneurialism, tech & media industries.
Previously I was the Online Marketing Manager at MySpace, responsible for managing strategies for SEM, SEO, display, social media, e-mail & community marketing campaigns for MySpace UK. Also responsible acquiring & managing relationships with media agencies and new initiatives with other brands & platforms including Skype, The Cloud, IGN, Channel 4, IPC, The Sun, SonyBMG, MTV, Film4 & BBC Worldwide.
I handled many marketing campaigns whilst in this role, most notably the launch of MySpace Music in Nov 2009 where MySpace released their music streaming service in the UK.
Previous to Myspace, I held a TV & Lifestyle Promotions Manager position at Roadrunner Records. Here, I developed a sync-licensing department in the UK office, building and maintaining relationships with advertising agencies, film companies, TV music libraries & video game developers. Also responsible for executing UK, European & worldwide sync-deal negotiations creating new revenue streams and led promotion campaigns around successful licenses, including partners Ubisoft Games & Sony Games.