Chris leads appssavvy, a mobile advertising technology company, with the simple goal of disrupting brand advertising by putting people at the center, using context and timing as the drivers, and closing the gap on understanding intent. He has a unique ability to see around the corner, from the rise of Facebook Apps, social gaming and native advertising. Chris sees the future and in-turn builds a business model around the growing trend.
He is one of the most recognized leaders in digital advertising and has been a featured speaker at International CES, the IAB’s Annual Leadership Meeting, dmexco and Web Summit, among an array of others. Chris is also a thought leader that regularly contributes to the press, including regular appearances on CNBC and Bloomberg TV. In addition, he’s an active leader in the IAB, serving as the co-chair of the IAB Social Media Committee for two years and, most recently, a strong position in the Native Advertising Task Force. Chris has been named as one of the “Most Important People in Mobile Advertising” by Business Insider and has been a finalist for Ernst & Young’s Entrepreneur of the Year multiple times.
Chris co-founded appssavvy in 2008 and grew the company as a sales and marketing services organization to more than $20 million in annual revenue by the end of 2010 and profitable. His company has paid out more than $30 million to publishers and has enabled countless founders to drive smart advertising revenue.
Not satisfied with a service only business Chris tackled his second major challenge at appssavvy towards the end of 2010 – to transform it into a technology company. Today, appssavvy is one of the most trusted and known brands in solving and improving advertising. In addition, launched in late 2011, appssavvy’s mobile advertising platform is growing faster than the company’s initial business and is empowering brands to reach people, within natural breaks of activities, when they are most receptive, in real-time.
Under his leadership, appssavvy, a Made in NY company, has four offices across the U.S. and is recognized as a great place to work by Crain’s New York Business’ Best Places to Work in NYC – an honor won in 2009, 2010 and 2011. Chris is a limited partner in Bowery Capital, a member of Doodle.ly’s and United Contests’ Advisory Boards and The Young Entrepreneur Council.