Chris co-founded appssavvy, an activity advertising technology company. His and appssavvy’s vision has pioneered a new social advertising model focused on people’s activity. Under Chris’ leadership, the appssavvy adtivityâ„¢ technology platform today reaches more than 127 million people performing 1.4 billion social activities each month.
The vision of activity advertising has established Chris as a recognized thought leader. He frequently speaks at industry conferences and forums, including ad:tech, IAB, iMedia and 4A’s events, and comments on the latest developments in the social space live on CNBC and Bloomberg TV, or in leading publications, such as The Wall Street Journal, The New York Times, Bloomberg BusinessWeek and USA Today. For insight into Chris’ unique perspective, read The New York Times’ Corner Office.
He also serves as co-chair of the IAB Social Media Committee and in 2010 and 2011 was a finalist for Ernst & Young’s Entrepreneur of the Year award, an achievement which was led by Chris’ leadership in driving appssavvy to profitability in less than two years after founding and every subsequent quarter. Today, appssavvy has more than 60 employees in four offices across the U.S. and is recognized as a great place to work by Crain’s New York Business’ Best Places to Work in NYC - an honor won in 2009 and 2010 - and one of Advertising Age’s Best Places to Work in Marketing and Media in 2010.
Chris graduated from the University of North Carolina Greensboro with a bachelor’s of arts degree in Economics & Marketing and is based in New York City. Follow him on Twitter @chrisappssavvy.
