As CEO, Chris leads appssavvy’s mission to rethink the delivery and reception of advertising. As people’s behavior shifts from page-based consumption to activities, on both web and mobile, he believes so should advertising.
Chris co-founded appssavvy in 2008 and grew the company as a sales and marketing services organization to more than $20 million in annual revenue by the end of 2010. Towards the end of that year, he and the team set-out to transform the company to one entrenched in technology. Today, appssavvy is an activity advertising technology company focused on people’s native activities on both web and mobile. Launched in late 2011, appssavvy’s platform, adtivity, is growing faster than the company’s initial business and is empowering brands to reach people, within natural breaks of activities, when they are most receptive, in real-time.
Chris is a recognized voice in the digital ad industry. In 2013, he’s been a featured speaker at leading events, including International CES, the Interactive Advertising Bureau’s Annual Leadership Meeting and dmexco 2013, among an array of others. Chris is also a thought leader that regularly contributes to the press, including several appearances on CNBC and Bloomberg TV.
In 2012, he was named as one of the “Most Important People in Mobile Advertising” by Business Insider and for insight into Chris’ unique perspective, read The New York Times’ Corner Office (http://nyti.ms/YvaGDV).
Under his leadership, appssavvy, a Made in NY company, has four offices across the U.S. and is recognized as a great place to work by Crain’s New York Business’ Best Places to Work in NYC – an honor won in 2009, 2010 and 2011. Chris is a limited partner in Bowery Capital, a member of Doodle.ly’s and United Contests’ Advisory Boards and The Young Entrepreneur Council.