|University of Guelph, Bachelor of Science||1997|
Chris Adams / gShift Labs Co-Founder & CTO
Chris is the co-founder and CTO of gShift Labs, an SEO Software vendor that has developed game changing technology that provides search data and analytics to marketing professionals to help them in the reporting, understanding and management of their search engine optimization strategies.
As past co-founder and CTO of Hot Banana (HB) Software, a search engine friendly web content management system that was acquired by Lyris Inc. in August 2006, Chris was directly responsible for all engineering, product management and data infrastructure of the Web Content Management software offering. Post-acquisition of HB by Lyris, Chris became the Director of User Experience at Lyris Inc. He was directly responsible for the LyrisHQ Marketing Automation software user interface design and usability.
Chris combines a strong BSc. (Hons) technical education, with a practical hands-on product development experience, mixed with a keen entrepreneurial management sense.
He is a published author, advisor, and speaker on a variety of Web Content Management and Web site optimization topics. He is an expert in the area of Web Sites, Landing Pages, Web Analytics and Search Engine Optimization, and how Web content management can be best leveraged.
In his personal life, he is the Board Chair of the Barrie Film Festival, Advisory Council member of Georgian College â€“ School of Visual Arts & Design (SVAD), and is also Advisory Chair of Georgian College - Web Design & Development Curriculum. Specialties