| University of Iowa, Undergrad | |
| English, Journalism | |
| Northwestern University, Masters | |
| Integrated Marketing Communications |
Catherine is a strategic and effective marketer with 15 years experience in media. She spent a decade at USA TODAY leading competitive intelligence and marketing research before moving from print to digital and from east coast to west coast to join msnbc.com as VP of Marketing. She was also General Manager of TODAYshow.com and led its first strategic planning, consumer insight and brand definition work. Catherine is a wish-granter for the Make-A-Wish foundation and serves on the Board of Trustees. She double-majored in English and Journalism at the University of Iowa and earned her Master’s Degree in Integrated Marketing Communications from Northwestern University. In recent years, she received executive education in Corporate Strategy at the University of Chicago, The Leadership Journey at Wharton and Transition to General Management at Columbia University. Catherine lives with her family in Redmond, Washington.
