Cassie is EVP Customer Success at Sailthru, where she works with top brands in commerce and media to improve customer retention and lifetime value (and ultimately, enterprise value). Before joining Sailthru, Cassie spent a year at Gerson Lehrman Group working on new business line development by way of the minimum viable product/growth hacking approach.
Prior to GLG, Cassie served as VP Marketing at Savored, where she managed user acquisition, email and product marketing, business analytics and partnerships; Savored sold to Groupon in 2012.
Cassie was also an early employee at TheLadders.com, where she spent three years managing direct marketing and subscription analytics for the company’s jobseeker subscription product and was responsible for tremendous growth in readership and revenue. She began her career as a media/tech analyst at Citigroup Global Corporate & Investment Bank.
Cassie holds a bachelor's degree from Duke University and an MBA from the Tuck School of Business at Dartmouth College.
Executive Vice President, Customer Success
Sep, 2014 - Current (about 2 years)
VP Analytics & Optimization
May, 2013 - Current (over 3 years)
|Jul 16, 2015||Venture Beat - The personalization curve: Just how far along is your brand?|
|Jun 17, 2015||Business Wire - Sailthru’s Executive Vice President of Customer Success, Cassie Lancellotti-Young, to Present on Leveraging Personalization to Drive Customer Lifetime Value at the 2015 Retail Innovation Conference|
|Jun 9, 2015||Business Wire - Sailthru’s Executive Vice President of Customer Success, Cassie Lancellotti-Young, to Present on Leveraging Personalization to Drive Customer Lifetime Value at the 2015 Retail Innovation Conference|
|Aug 6, 2014||Venture Beat - Personalization is a long-term marketing game, says Sailthru exec|
|Aug 3, 2014||Venture Beat - Playing the long game: Testing customer groups vs. campaigns and content|
|Jul 30, 2014||Venture Beat - Here's how one e-commerce company increased purchase conversions by 20%|
|Dec 2, 2013||Mashable - Why People Unsubscribe From Your Email List|
|Nov 9, 2011||Mashable - How to Manage a Rebrand|