Cassie is VP Client Optimization and Analytics at Sailthru, where she works with top brands in commerce and publishing to improve their marketing efforts/relevancy to drive top-line results. Before joining Sailthru, Cassie spent a year at Gerson Lehrman Group working on new business line development by way of the minimum viable product/growth hacking approach.
Prior to GLG, Cassie served as VP Marketing at Savored, where she managed user acquisition, email and product marketing, business analytics and partnerships; Savored sold to Groupon in 2012.
Cassie was also an early employee at TheLadders.com, where she spent three years managing direct marketing and subscription analytics for the company’s jobseeker subscription product and was responsible for tremendous growth in readership and revenue. She began her career as a media/tech analyst at Citigroup Global Corporate & Investment Bank.
Cassie holds a... See More
MBA Intern, Business OperationsJun 7, 2010 - Aug 27, 2010
Analyst - Technology/Media/TelecommunicationsJul 5, 2005 - Jul 17, 2006
VP MarketingNov 22, 2010 - May 4, 2012
Consultant, Marketing AnalyticsAug 10, 2009 - Apr 10, 2010
Head of Marketing & Analytics (part of GLG)2012 - Jan, 2013
VP Client Optimization & AnalyticsMay, 2013
Vice President / Head of Marketing & Analytics for New Business2012 - Jan, 2013