Detailed Description


Cassie is VP Client Optimization and Analytics at Sailthru, where she works with top brands in commerce and publishing to improve their marketing efforts/relevancy to drive top-line results. Before joining Sailthru, Cassie spent a year at Gerson Lehrman Group working on new business line development by way of the minimum viable product/growth hacking approach.

Prior to GLG, Cassie served as VP Marketing at Savored, where she managed user acquisition, email and product marketing, business analytics and partnerships; Savored sold to Groupon in 2012.

Cassie was also an early employee at, where she spent three years managing direct marketing and subscription analytics for the company’s jobseeker subscription product and was responsible for tremendous growth in readership and revenue. She began her career as a media/tech analyst at Citigroup Global Corporate & Investment Bank.

Cassie holds a bachelor's degree from Duke University and an MBA from the Tuck School of Business at Dartmouth College.

Experience (8)

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    Analyst - Technology/Media/Telecommunications
    Jul 5, 2005 - Jul 17, 2006
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    VP Marketing
    Nov 22, 2010 - May 4, 2012
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    MBA Intern, Business Operations
    Jun 7, 2010 - Aug 27, 2010
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    Consultant, Marketing Analytics
    Aug 10, 2009 - Apr 10, 2010
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    Team Member
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    Head of Marketing & Analytics (part of GLG)
    2012 - Jan, 2013
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    VP Client Optimization & Analytics
    May, 2013
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    Vice President / Head of Marketing & Analytics for New Business
    2012 - Jan, 2013

Education (2)