Detailed Description

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Cassie is VP Client Optimization and Analytics at Sailthru, where she works with top brands in commerce and publishing to improve their marketing efforts/relevancy to drive top-line results. Before joining Sailthru, Cassie spent a year at Gerson Lehrman Group working on new business line development by way of the minimum viable product/growth hacking approach.

Prior to GLG, Cassie served as VP Marketing at Savored, where she managed user acquisition, email and product marketing, business analytics and partnerships; Savored sold to Groupon in 2012.

Cassie was also an early employee at TheLadders.com, where she spent three years managing direct marketing and subscription analytics for the company’s jobseeker subscription product and was responsible for tremendous growth in readership and revenue. She began her career as a media/tech analyst at Citigroup Global Corporate & Investment Bank.

Cassie holds a bachelor's degree from Duke University and an MBA from the Tuck School of Business at Dartmouth College.

Experience (8)

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  • Fz7qs0tsybukmoix4wtd

    Citigroup

    Analyst - Technology/Media/Telecommunications
    Jul 5, 2005 - Jul 17, 2006
  • 0b6d4b772b8d3004550ac62af912f38c

    Savored

    VP Marketing
    Nov 22, 2010 - May 4, 2012
  • 08db30eedd4317004328f3e65adc3f92

    AOL

    MBA Intern, Business Operations
    Jun 7, 2010 - Aug 27, 2010
  • Acd8b78d10eec3e5503d2062d613aac2

    SapientNitro

    Consultant, Marketing Analytics
    Aug 10, 2009 - Apr 10, 2010
  • Bb676c45b83beb610a7ff6b0bdaadd76

    TheLadders

    Team Member
  • 1c6d2d49fe4e8b7d0ca42c003334afef

    HighTable

    Head of Marketing & Analytics (part of GLG)
    2012 - Jan, 2013
  • 4c7c8cda6b8a8052808a8b31a0232bc5

    Sailthru

    VP Client Optimization & Analytics
    May, 2013
  • 2906e3a07aa11175d2a422e80e50a3b7

    GLG

    Vice President / Head of Marketing & Analytics for New Business
    2012 - Jan, 2013

Education (2)

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