Primary Role
CEO at Epsilon
Harvard Business School

Person Details


Bryan Kennedy is Epsilon’s President and CEO. As president and CEO, Mr. Kennedy oversees the strategy and delivery of Epsilon’s innovative online and offline marketing services to brands worldwide.

Bryan joined Epsilon in 1996 and brings a unique hands-on perspective to all the stages of client programming, from crafting and designing to delivering and managing complete solutions for clients. Prior to being named President and CEO, he was chief operating officer and the president of Epsilon’s Marketing Technology business, which includes a broad portfolio of marketing services ranging from strategy and analytics to loyalty, customer data integration, campaign management and digital marketing solutions. As chief operating officer, Mr. Kennedy was responsible for the development and execution of Epsilon’s marketplace strategy and international operations, and was a key architect behind Epsilon’s rapid growth and expansion into the data and digital marketing services arena. Bryan also previously served as Epsilon’s chief technology officer.

Experience (1)