One of the top Italian experts in new media and UGC, after graduating in business administration at the Bocconi University in Milan, he worked at Procter & Gamble and Bain & Co. He took his MBA at Insead, Paris, and joined Mediaset where he developed and produced multimedia projects including the web-TV during the first edition of Big Brother.
In 2001 he co-founded Offside, a TV and feature film production company that won numerous international awards, including the Locarno Film Festival and David di Donatello.
In 2004 he founded the satellite channel, NessunoTV. In 2006 he founded TheBlogTV S.p.A.