Brian Sellstrom joined Active Interest Media as Senior Vice President & Chief Financial Officer in August, 2005, bringing with him 35 years of experience in the publishing industry. Sellstrom is directly responsible for the company’s financial/accounting, treasury, banking/finance, human resources, and information technology functions. In addition, Sellstrom is also responsible for the coordination of the Company’s Strategic Planning and Budgeting processes. Prior to joining Active Interest Media, Sellstrom was CEO of DC Shoes, a $170 million skateboard shoe company. He guided the sale of the company to Quiksilver. Sellstrom has also served in several management capacities for the Times Mirror Company; as CEO of AchieveGlobal, a $200 million global training company, and as CEO of The Skiing Company and TransWorld Media, the leading media companies in the winter sports and action sports industries. Sellstrom joined the company when he and his partners sold TransWorld Media to Times Mirror Company.