Primary Role
President, Epsilon Targeting at Epsilon

Person Details


Brian Rainey is President of Epsilon Targeting, he oversees the operation and development of Epsilon's unique data offering. Brian joined Epsilon as the CEO of Abacus when the company was acquired by Epsilon in 2007.

During his tenure as CEO Abacus commanded a leading position in the cooperative database market, recruiting 1,600 catalog, retail, and multi-channel marketers into the Abacus Cooperative, and developing a database of over 8.6 billion consumer transactions and 4.8 billion b-to-b transactions. In total Brian spent 13 years playing key roles within Abacus, and was deeply involved in the company's initial public offering, and in its acquisition by Hellman and Friedman, and then by Epsilon.

Experience (1)

  • 67ddb488200c26fefc73ec177e03f9b9


    President, Epsilon Targeting

Advisory Roles (1)