Overview

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Primary Role
Founder & CEO @
Investments
1 Investment in 1 Company
Gender:
Male
Location:
Livermore
Website:
http://www.ConsumerAcquisition.com
Social:

Person Details

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Brian Bowman is a CEO and elite mobile performance marketer with expertise in user acquisition, general management and product strategy . His experience spans start-up and large company environments with a track record of navigating online businesses to profitability and high-growth.

Bowman is the Founder/CEO of ConsumerAcquisition.com which specializes in Facebook user acquisition and mobile app installs for gaming, ecommerce, entertainment and automotive. The company is a certified Facebook API partner and has built proprietary bid management platform which generated over 40 million app installs from Facebook in 2014.

The company .com has profitably managed over $260MM in online acquisition for clients like Ford.com, TrueCar.com, ShopKick, TheFind.com, JollyJam, LeagueOfAngels, Bills.com, Real Networks, Find&Save and others.

Prior to ConsumerAcquisition.com, Bowman was the CEO of LikeIt.com a fun way to discover people, places and things. He was also the CMO of Reply.com where he helped architect the revenue growth from $20mm to $60mm and a S-1 filing. He conceived, patented and launched Reply!'s Click Marketplace which delivered 30% of company revenue. He built Reply! into a top 100 spender in Google AdWords and built the publisher business which led to acquisition of MerchantCircle.com.

Bowman was the VP of Product at Match.com and was responsible for product strategy, analytics and customer care. His efforts resulted in 30% increase in revenue and a 67% increase in customer registrations. He also initiated the acquisition of Zerodegrees.com a business networking company and launched Match's friend social network.

As the VP of Community for Yahoo!, Bowman led global planning and product development. He was responsible for all aspects of Yahoo’s online community applications (360, Groups, Photos and Avatars) and community platforms (Micro-Transactions, Reputation System, Ratings & Reviews and Message Boards). He is one of the few people in the world to have created several multi-million member online communities, and has spent the past 10 years developing and running products based around member interaction and social networking.

Mr. Bowman also served as VP & GM for The Walt Disney Company’s ABC Television Network and as Director of New Media for Disney Channel where he oversaw many award-winning websites, including: Oscars.com, Emmys.com, ABC Primetime, ABC Daytime, ZoogDisney.com and "Who Wants to Be a Millionaire.”

He graduated from Purdue University, sits on advisory boards for Marin Software, Stik.com, oneGoodLove.com and Market Riders. He resides in the San Francisco area with his wife and two daughters.

Jobs (12)

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Current

Founder & CEO

Apr 14, 2013 - Current   (over 3 years)
Past
Started
Ended
Title
Company
Unknown
Unknown
CMO
Aug 16, 2011
May, 2013
CEO / Founder
Nov 1, 2006
Aug 15, 2011
Chief Marketing Officer
2006
Aug 1, 2006
VP Community
2005
Dec 1, 2005
VP Marketing and Product Management
Apr, 2003
Nov, 2004
VP Product Management
1999
2002
VP & GM ABC.com
1997
1997
VP Operations
1996
1997
Director of Development
1991
1995
Director of New Media
1990
1991
Technical Support Engineer

Board & Advisor Roles (7)

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Investments (1)

DateInvested InRoundDetails
Apr, 2012$1.22M / SeedPersonal Investment

Education (1)

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