Brett Crosby was the co-founder of Urchin Software Corporation, a web analytics software company that was acquired by Google in 2005. Brett was one of a few key people who founded Google Analytics, which shortly grew into the largest web analytics system on the planet. Brett went on to manage mobile ads, local, and social marketing at Google. He is an advisor to companies including Euclid Elements and Viral Heat and an investor in Climate Corp., Triggit and many others.