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University of Oxford, MA 1992
Modern Languages
Eton College

Current Companies

Founder & Executive Chairman
Non-Executive Board Director
Non-Executive Director
Non-Executive Director
Non-Executive Director
Investor / Advisor

Former Companies

CEO and Co-Founder

Financial Organizations

Web Presences


Brent Hoberman

Brent co-founded PROfounders Capital, an early stage fund backed by entrepreneurs for digital entrepreneurs.

He is also chairman and founded VC-backed internet based startup, mydeco, the online interiors site that aims to revolutionise the way we shop and design for our homes. is the UK’s leading interior design website and has just launched in the US. mydeco, Jaina Capital and PROfounders teamed up to launch, of which Brent is chairman. is a direct from factory consumer homewares retailer in the UK.

Prior to mydeco, Brent co-founded in April 1998. He was CEO from its inception and the team took the company to profit and gross bookings of over $2bn. acquired 14 businesses after the IPO to supplement the annual growth of the core brand which was over 100% from 1998 to 2004. In 2005 was sold to Sabre for $1.1bn.

Brent’s leading industry role has been recognised by several organisations -these include: Time Magazine’s “Top 25 European digital leaders,” Revolution’s “Internet Person of the Year” and the Institute of Travel Tourism (ITT) “Travel Business Person of the Year.”

Brent is a Governor of University of the Arts College, London and a nonexecutive board director of Guardian Media Group, TalkTalk plc and Time Out Group. He is also a YGL.

Recent Milestones


Company Date Round Size Participants
Busuu 10/2012Series A$4.7M2
YPlan 7/2012Seed$1.7M9
citysocializer 12/2010Series A$1.58M3 3/2010Series A$3.75M4
eRepublik 6/2008Angel€550k11
Wahanda 2/2008Seed£1.5M5
WAYN 11/2006Series A$11M6



  1. Language Learning Platform Busuu Raises €3.5M Series A Round ( [edit]
  2. ( [edit]
  3. CitySocialising Raises £1 Million In Series A Round Led By PROfounders Capital ( [edit]
  4. raises £2.5m to assault designer furniture industry ( [edit]
  5. EREPUBLIK raises 550,000 before launching public version ( [edit]
  6. Techcrunch UK ( [edit]
  7. [edit]
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Last Edited 3/19/14

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