In the past 7 years, Brenden Mulligan has seen the music industry from almost every angle. In 2002 and 2003, he produced, promoted, and revived one of Nashville’s largest music festivals, the Rites of Spring. During this time, he learned from some of the best booking agents in the industry during a work study period at Creative Artists Agency, one of the world’s premiere booking agencies. He then moved to Chicago to learned the role of an artist manager and label executive while working with internationally recognized artists at Aware Records and Asquared Management. After Aware and while starting ArtistData, he consulted an online music retailer, as well as numerous independent bands. Also during the past 7 years, Brenden has spent significant time on tour, including a month with John Mayer in 2007 as the road manager for one of his opening acts during a sold-out arena tour (ending at Madison Square Garden in New York).
Since founding ArtistData in 2006, Mulligan has served as the company’s President and Director of Business Development. Brenden has led the artist acquisition initiative which has resulted in a rapidly growing user base with virtually no marketing or PR budget. During this initiative, he has recruited over 70 music organizations who now manage their artist rosters through ArtistData, including subsidiaries from 3 of the 4 major labels, and dozens of independent labels and management companies. He has also led a partnership initiative and secured or is securing partnership deals with some of the industries most respected companies and has connected with high executives in almost every significant online music related company. In short, he’s laid a powerful framework for a significantly scalable network play.
Brenden graduated Sigma Cum Laude from Vanderbilt University in Nashville, TN and is currently earning his Masters of Business Administration in the evenings from the Kellogg School of Management at Northwestern University in Chicago, IL. He is also an avid traveler and budding photographer.
