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Brant Cooper is the author of the best-selling book, The Lean Entrepreneur. Along with co-author Patrick Vlaskovits, Cooper breaks down why lean, why now, how to, and provide extraordinary examples of extraordinary entrepreneurs applying these principles inside and outside tech, in big companies and startups.

Lean as in Lean Manufacturing is about eliminating waste in the production and delivery of a known value to a known customer. Lean Startup is about eliminating waste in discovering what value you are creating, how you deliver it, and to whom.