Brandon is the founder and the CEO of Crowdtap, the network for Brand Influencer Communities. Crowdtap allows marketers to easily collaborate and mobilize with their targeted brand crowd of influential consumers. Crowdtap makes real-time research, collaboration and word of mouth marketing easy by enabling brands to easily launch actions to its rapidly growing member base of â€œCrowdtappersâ€ as well as integrate their own existing communities from Facebook, Twitter and CRM databases. One of the pioneers in word-of-mouth and social media marketing, Brandon Evans is well versed in emerging technology, consumer collaboration, and the evolving marketing landscape. His work has spanned three successful startups, as well as the development and execution of results-driven social marketing strategies for the likes of Pepsi, Microsoft and P&G. Previously, as Mr Youthâ€™s Chief Strategy Officer and Managing Partner, Brandon helped to build the agency from 3 to over 120 employees in his 5 years there and establish Mr Youth as a leading social marketing agency. In 2010 Mr Youth was named as one of Fast Companyâ€™s Top 10 Most Innovative Marketing Companies and as Mashableâ€™s Social Media Agency of the Year. Prior to Mr Youth, Brandon was a strategist at Sapient during the first Internet boom, conceiving and implementing solutions harnessing the latest technologies for Fortune 100 companies. After Sapient, Brandon explored the client side as a brand manager at SKYY Spirits and launched his own fashion line, which he grew to over $1 million in annual sales within the first year, largely via word-of-mouth. Brandon is a regular contributor to leading publications on the topics of social media, crowdsourcing and marketing. He has also written several white papers on the topics: Consumer 2.0, Millennial Mom 101 and Millennial Inc. He is a graduate of The Red McCombs Business School at the University of Texas â€“ Austin.
- 06/17/11 -techcrunch.com