Primary Role
Principal & Creative Director @ Shellhammer
Parsons The New School for Design
June 3, 1976

Person Details

Bradford Shellhammer

Bradford Shellhammer has been named one of the ‘100 Most Creative People in Business’ by Fast Company and coined the ‘King of Quirk’ by Forbes Magazine and the ‘Eames of E-Commerce’ by USA Today.

Bradford is an entrepreneur with significant experience in creative direction and brand consulting. His unique vision is driven by his passion for design, fashion, and the arts. Most recently, he was Chief Design Officer of Backcountry.

Previously, Bradford served as Founder and Chief Design Officer for for four years. Fab was born from Bradford’s colorful outlook on life which was the driving force behind the company’s spirit and aesthetic. His direction across all parts of the business contributed to Fab’s instant global success. He led and inspired diverse teams including merchandising, editorial, graphic design, photography, UX, technology, and customer service. He was often times called the heart of the company – its culture formed from his passions and point of view.

Prior to Fab, Bradford was a leader at both Blu Dot and Design Within Reach, launching retail concepts for both brands. And during the past 13 years Bradford has led project-based work with Shellhammer (previously Bradford Shellhammer Creative Workshop), a consultancy and design house specializing in creative direction, retail strategy, brand development, interior design, and editorial voice. Bradford was also the founding editor of the popular LGBT blog Queerty.

Bradford has contributed to numerous magazines and publications; his byline appearing in: Full Frontal Fashion, Dwell, Huffington Post, and the Sundance Channel, and his homes being featured in Architectural Digest, Dwell, Hypebeast, Lonny, New York Magazine, The New York Times, The South China Morning Post, Time Out New York, and The Times of London. He’s been profiled in various publications including Fast Company, Entrepreneur, Wallpaper*, The Wall Street Journal, The New York Times, The Los Angeles Times, Wired, etc.. Bradford is the recipient of the Webby, Crunchie, Wowie, and Bloggie awards. He sits on the Advisory Boards of Backcountry, Brit+Co., Heartwork, Madison Reed, Reissued, Shoppable, and Simply Framed.

Bradford holds two degrees: a BA with honors in Communications and Media Studies from Goucher College and an AAS in Fashion Design from Parsons The New School For Design.

Bradford lives in New York City and spends much time traveling the world or relaxing at his weekend home in Sparrowbush, New York.

Advisory Roles (5)


Education (3)