London-based technology entrepreneur.
Geocast is the second business venture of founder Brad Liebmann. Brad’s first venture, Xbridge, is now Europe’s largest online broker for commercial finance and insurance. Xbridge has 150 employees, 170,000 business customers, and plans to IPO shortly.
Geocast’s mission is to influence behavior in the physical world via mobile devices. Geocast. The company has three key initiatives:
1) BView is a geo-based, digital advertising network;
2) mCentive is a specialist in secure coupon redemption via mobile devices;
3) Shoparazzi is the UK’s leading shopping application for smartphones.
Prior to Xbridge, Brad was Senior Vice President in the Technology Mergers & Acquisitions Group at Lehman Brothers. Brad has an MBA from New York University’s Stern School of Business.
