| Website | bobgoldpr.com |
| @bobgoldinla | |
| Birthplace | NY |
| USC, Masters | |
| Communications |
With over 25 years of experience in public relations and marketing, Bob Gold has launched a dozen cable networks, re-branded many others, created campaigns for net-based start-ups, helped raise over millions of dollars for charities, taught hundreds of students public relations, and helped further strategic business plans for numerous businesses and associations.
Through Bob Gold & Associates, Gold’s own cable-focused business, he has been influencing the cable industry’s leadership for the past 20+ years. His clients encompass every part of the information delivery chain, from the content provider and programming groups, to the hardware, software and middleware systems, to the publications that cover this dynamic industry’s convergence. An acknowledged disciple of industry legend Bill Daniels, Bob is driving his clients’ businesses and reputations forward, and in so doing, he is continuing to create and design the cable industry of tomorrow.
He founded and manages the country’s premiere cable industry-focused boutique public relations and marketing services agency whose successes and industry impact are widely recognized. Whether the challenge is finding the best way to build cable customer interest in using video on demand (by producing an original VOD music concert special with Dan Aykroyd and Jim Belushi); developing an incentive program that drives higher RGUs, arranging national press tours, producing mind-bending conferences; coordinating high-traffic-producing booth activities at trade shows, designing and placing ads; or commissioning the writing of a book to establish thought leadership for a company, Gold will identify and leverage competitive advantages, counsel on overall business strategy, and initiate synergistic relationships.
His agency is the sole North American affiliate and co-founder of the Whiteoaks International Network, an international public relations agency organization that includes 17 tech-focused PR companies operating in 27 countries across four continents, thereby increasing client visibility in the global marketplace.
Since its founding a decade ago, the Torrance, CA-based boutique shop has always had a cable operator as a client. Today BG&A represents Comcast Spotlight, the operator’s multi-billion dollar a year ad sales division as well as Lennar’s Strategic Technologies, an NCTC member for programming and marketing. Gold served as the primary spokesperson for Adelphia until its recent sale. Programming clients range from established networks like ESPN, Outdoor Channel and Bloomberg Television, to start-ups like IMF: The International Music Feed, Universal Music Group’s global network; Retirement Living, and new to this country, EuroNews, a 24-hour news channel seen in 189 million homes. On the technology front, his firm has represented hardware and software clients delivering VOD and headend equipment (TVN, EGT, RGB Networks), high- Speed Internet services (Synacor), broadcasting equipment (Grass Valley, Dolby), and international m2m wireless technology services (Telit Wireless Solutions). On the publication front BG&A counts Multichannel News, Broadcasting & Cable, Broadband Gear Report and CableFax Daily as clients, and has also supported entertainment industry book Daily Variety. The company also represents the National Academy of Television Arts & Sciences.
Gold’s efforts have resulted in an Emmy award for client Time Warner’s ‘Start Over’ campaign, to instituting new industry-standard consumer-focused guidelines for subcontractors auditing cable system customers.
Prior to founding his own agency, Gold served as vice president for marketing and communications at Prime Sports Network (now Fox Sports), where he oversaw all advertising, marketing, media relations, public affairs and charitable giving for the Los Angeles based regional sports network. While there, he persuaded many top athletes to participate in an Emmy-winning commercial campaign for no compensation, including NHL superstar Wayne Gretzky, Los Angeles Laker Nick Van Exel and San Diego Padres Hall of Famer Tony Gwynn, among others.
Earlier Gold served as west coast head of affiliate public relations for Home Box Office. He entered the cable television field in 1981 when he joined Cable Health Network, currently Lifetime, after a stint at Universal Studios where he worked on the publicity of a number of films including “The Blues Brothers,†“1941,†and “Xanadu.â€
In 2007 Gold was inducted into the Cable TV Pioneers Hall of Fame. He is the only non-engineer to serve on the Board of Directors for the (SCTE) Society of Cable Telecommunications Engineers Foundation where he chairs both the Policy as well as the Marketing Committees. He also serves on the board for the Friends of the Arava Institute, an Israel-based university program that brings together Palestinians, Jordanians, Israelis and No. Americans to study and develop environmental solutions for the area; and has served on committees and numerous boards that range from the Academy of Television Arts and Sciences, to the Alzheimer’s Association.
Gold holds a Master degree in Communications Management from the Annenberg School of Communications at the University of Southern California.
