Mark Trammell
Bob Buch is currently Vice President of Business Development for leading social news site Digg, where he manages the company’s syndication efforts and strategic partnerships. Bob joined Digg in 2007 and was immediately responsible for setting up the company’s key revenue relationship with Microsoft. In addition, Bob and his team have been instrumental in driving audience development and increasing revenue for Digg by negotiating key distribution partnerships with major sites and publishers including, the New York Times, Dow Jones, Facebook, CBS and CNN. Bob also plays a key role in influencing product direction as Digg continues to expand its relationship with publishers and advertisers.
Prior to Digg, Bob spent more than nine years working in online media. During law school he founded AimTV, a pioneer of video advertising on the web. After selling AimTV to Netzero (NASDAQ:UNTD) in 1999, Bob joined Macromedia’s business development group where he was closely involved with the first video version of Flash, negotiating distribution partnerships with HP and Dell. After leaving Macromedia in 2002, Bob went back to the start up world and secured $10 million in funding to launch Fluid Music, where he worked with American Idol and Billboard to bring emerging artist websites to market under those brands.
Bob holds a B.A. in Political Science from UCLA and a J.D. from UC Hastings School of Law. He is also a member of the California State Bar.
