Primary Role
Chief Executive Officer @ SocialWire
University of California Hastings College of Law

Person Details


Bob Buch is currently Chief Executive Officer at SocialWire, a recommendation engine for ads.

Before he joined SocialWire, Bob Buch was Vice President of Business Development at AOL where he oversaw the company’s efforts to strike deals and expand its reach into mobile, commerce, and consumer applications.

Prior to AOL, Bob was Vice President of Business Development for Digg for where he led syndication efforts to distribute “Digg This” buttons across the web. Bob also oversaw much of the company’s early revenue efforts, including the launch of DiggAds – it’s proprietary ad platform.

Prior to joining Digg in 2007, Bob spent more than nine years working in the online media space. Bob founded AimTV, a pioneer of video advertising on the web. After AimTV was acquired by Netzero (NASDAQ:UNTD) in 1999, Bob joined Macromedia’s business development group. Bob also co-founded Fluid Music, where he worked with American Idol and Billboard to bring emerging artist websites to market under those brands.

Bob is an advisor and lead mentor for StartX, Stanford’s startup accelerator.

Experience (5)


Advisory Roles (2)