A mobile and consumer marketing veteran with more than 20 years operating experience, Bob Borchers joined Opus Capital in 2009. Prior to Opus, Bob was at Apple, Inc where he served as Sr. Director of Worldwide Product Marketing for the iPhone.
At Opus Borchers is focused on investments in mobile applications and services platforms as well as consumer focussed mHealth.
As part of the original iPhone team, Bob was instrumental in the development, launch and global expansion of the revolutionary iPhone, iPhone OS, App Store. While at Apple he also led the Nike+iPod partnership, expanded the iPod accessory ecosystem, and forged relationships with every major auto company to provide iPod integration.
Prior to Apple, Bob was Vice President of Marketing at FusionOne, a pioneer in creating and marketing mobility solutions. Bob also spent six years at Nokia where he co-founded and served as Vice President of Sales and Marketing for the Vertu business unit. Before his career in the mobile industry, Bob worked for Nike, Inc. in Beaverton, Oregon, where he led efforts in product and service personalization. He began his career doing research and development in prosthetics.
Advisory Roles (3)Update
SMBiomechanicsJan 1, 1991
BSMechanical EngineeringJan 1, 1988
- 07/13/11 -techcrunch.com