Primary Role
General Partner & Investment Partner at Kleiner Perkins Caufield & Byers
1 Investment in 1 Company

Person Details


William "Bing" Gordon is a Partner at Kleiner Perkins Caufield & Byers since 2008. At KPCB, he leads on the sFund, the investment initiative to fund and build applications and services that deliver on the promise of the social web. The sFund, launched in late 2010 with strategic partners Amazon, Facebook, Zynga, Comcast, Liberty Media and Allen & Co, has made 14 investments to date, including 4 seeds.

Bing is the Board Director of Mevio. He was also a founding Director at Ngmoco (acquired by DeNA 2010) and Audible (acquired by Amazon 2008). Bing serves on the Board of Directors of sFund companies, Lockerz, Cafebots, Klout, Zynga, Amazon, Zazzle, and Mevio.

Previously, Bing was a long-time exec at Electronic Arts, since its founding in 1982 with initial funding from Kleiner Perkins. He was Chief Creative Officer of Electronic Arts from 1998 to 2008, and previously headed EA marketing and product development. Bing drove EA's branding strategy with EA Sports, EA's pricing strategy for package goods and online games, created EA's studio organization, and contributed to the design and marketing of many EA franchises including John Madden Football, The Sims, Sim City, Need for Speed, Tiger Woods Golf, Club Pogo and Command and Conquer.

Bing was awarded the Academy of Interactive Arts & Sciences' Lifetime Achievement Award in 2011, and held the game industry's first endowed chair in game design at USC School of Cinematic Arts.

He earned an M.B.A. from Stanford University and B.A. from Yale University, where he serves on the President's Council.

Bing's favorite games of all time are World of Warcraft, the Sims, Diablo, Pogo, Civilization, Columns, Freecell, Farmville and Cityville.

Experience (5)


Advisory Roles (11)


Education (3)


Investments (1)