Overview

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Primary Role
General Partner and Chief Product Officer @
Investments
27 Investments in 15 Companies
Gender:
Male
Location:
San Francisco
Social:

Person Details

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Aliases:
William Gordon

Bing Gordon joined Kleiner Perkins Caufield & Byers in 2008 and serves as General Partner and Chief Product Officer for the firm, leading KPCB ProductWorks, a new program that brings together talent and experience to help entrepreneurs build successful products and services. Bing also leads KPCB’s sFund, the investment initiative to fund and build applications and services that deliver on the promise of the social web.

The sFund, launched in 2010 with strategic partners Amazon.com, Facebook, Zynga, Comcast, Liberty Media and Allen & Co., has made 16 investments to date, including four seeds. Bing serves on the board of directors of Amazon, MEVIO, N3twork, OUYA, Zazzle and Zynga. He was also a founding director at Katango (acquired by Google 2011), ngmoco (acquired by DeNA 2010) and Audible (acquired by Amazon in 2008).

Before joining KPCB, Bing had been a long-time executive at Electronic Arts, beginning with EA’s founding in 1982 with initial funding from Kleiner Perkins. He was chief creative officer at EA from 1998 to 2008 and previously headed EA marketing and product development. Bing drove EA’s branding strategy with EA Sports, developed EA’s pricing strategy for package goods and online games, created EA’s studio organization, and contributed to the design and marketing of many EA franchises, including John Madden Football, The Sims, Sim City, Need for Speed, Tiger Woods Golf, Club Pogo and Command and Conquer.

Bing was awarded the Academy of Interactive Arts & Sciences’ Lifetime Achievement Award in 2011, and he held the game industry’s first endowed chair in game design at The University of Southern California’s School of Cinematic Arts.

He earned an M.B.A. from Stanford University and his B.A. degree from Yale University, where he serves on the President’s Council. Bing’s favorite games of all time are World of Warcraft, the Sims, Diablo, Pogo, Civilization, Columns, Freecell, Farmville and Cityville.

Jobs (6)

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Current

General Partner and Chief Product Officer

Jul, 2008 - Current   (about 8 years)
Past
Started
Ended
Title
Company
Unknown
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Founder
Unknown
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Founder
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Founder
Mar, 1998
May, 2008
VP of Marketing & VP of Studio & Chief Creative Officer & EVP
1992
1995
EVP & SVP of Entertainment
  • Member of the Board of Directors
  • Member of the Board of Directors
  • Member of the Board of Directors
  • Member of the Board of Directors
  • Member of the Board of Directors
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  • Member of the Board of Directors
  • Member of the Board of Directors
DateInvested InRoundDetails
Jun, 2015$45M / Series D
Feb, 2015$5M / Series A (Lead)
Sep, 2014$15M / Series A (Lead)Personal Investment
Mar, 2014$8.6M / Series APersonal Investment
Feb, 2014$20M / Series C (Lead)
Jan, 2014$112M / Series E
Oct, 2013$9M / Series D
May, 2013$11M / Series A (Lead)
May, 2013$15M / Series A (Lead)
Dec, 2012$50M / Series D
Oct, 2012$7.5M / Venture
May, 2012$25M / Series B (Lead)
Jan, 2012$30M / Series C (Lead)
Sep, 2011$40M / Series C
Aug, 2011$36M / Series C
Feb, 2011$23M / Series B (Lead)
Jan, 2011$8.5M / Series B (Lead)
Oct, 2010$5M / Series A
Apr, 2010$1.5M / Series A
Feb, 2010$24.2M / Series C
Dec, 2009undisclosed amount / Venture
Mar, 2009$10M / Series B
Jul, 2008$5.6M / Series A (Lead)
Jul, 2008$15M / Series C
Jul, 2005$16M / Series A (Lead)
Jul, 2005$8.9M / Series A (Lead)
Jul, 1995$8M / Series A (Lead)

Education (2)

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