Before starting MyLikes, Bindu was at Google and oversaw product management for several products including Google Docs, Google Sites, Google Video and Blogger. When she first started at Google, Bindu was a product manager for AdWords where she improved the AdWords bidding model by introducing Quality Based Bidding and Quality Score for keywords. She was also in-charge of Google's shopping engine - Google Product Search and designed and launched Google Base.
Before Google, Bindu founded AiYo - a shopping recommendations service. Earlier in her career, Bindu was the Director of Product Management at eLance and a Computational Biologist at Exelixis. Bindu has a MS from Dartmouth College and a B.Tech from the Indian Institute of Technology (IIT), Mumbai.
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