Before joining LocaModa, Bill was President of Portola Tech International, a leading global manufacturer of plastic packaging components for the Cosmetic Industry. Bill established and grew operations in the US, Brazil, United Kingdom, Ireland, Czech Republic and the Peoples Republic of China. Prior to Portola, Bill created Boston’s most successful real estate guide, the New England Apartment Guide. Competing against established media for advertising revenue, he pioneered a permanent paradigm shift in apartment marketing. The Apartment Guide was purchased by Haas Publishing where it remains a leader in today’s market. Bill began his career in New York’s advertising industry managing prestigious brands at Della Famina McNamee.
