Bill Mainguy founded and led Infinite Games, an independent 20-person game development studio which produced the prototype 1XR for the Xbox 360. This experience led him to his career at Electronic Arts where, as a Producer, Bill was responsible for leading multiple international teams of engineers, animators and designers while driving the vision and design of AAA titles such as FIFA and Need for Speed. Bill also served as Middle East Business Development Manager for KTM Sportmotorcyle AG in Dubai where he was responsible for regional B2B partnerships, the factory race team as well as regional sales for the X-BOW vehicle. Most recently Bill’s experience stems from Blast Radius, a digital strategy agency where he managed multi-million dollar projects for Fortune 100 companies such as the redesign of Microsoft's SQL Server property and the global rollout of Starbucks' 40th Anniversary digital rebranding and campaign.
Currently, Bill is CEO and co-founder of Reelhouse.