Betsey is the Senior Vice President, Branded Content Business Development. Betsey joined EQAL in 2011 and leads the development of large-scale brand campaigns and partnerships. As a technology junkie with a long career in brand marketing and media, EQAL is the perfect home for Betsey. Prior to joining EQAL Betsey worked at NBC on the Creative Partnerships and Innovation team developing partnerships between brands and NBC properties. Previous to NBC, Betsey spent many years at Unilever in brand management and media, creating and executing marketing and media strategies for brands such as Caress, Vaseline, Dove, Axe, and Klondike. Betsey also worked in brand management at Nestle prior to Unilever.
Betsey completed her Bachelor’s Degree at the University of California at Santa Barbara, during which time she also studied abroad at Cambridge University in England. Betsey received her MBA from the University of California at Los Angeles, with a focus on Marketing.