Benjamin Joffe is a renowned expert on Asia’s digital scene and Founder & CEO of Asia-based digital strategy consultancy +8* | Plus Eight Star. During the past 10 years, he has been part of Japan’s mobile revolution, Korea’s Internet boom, China’s mobile crash and web 2.0 revival. His research today covers trust networks, digital identity, virtual economies and social dynamics. He is also a Founding Partner in the 3D social gaming company Cmune and founder of Mobile Monday in Beijing.