Mr. Watson is currently the Chief Marketing Technologist of Group XI, an investment and holding company focused on building a network of digital entrepreneurs and marketing technology partners. He was formerly the VP Marketing at HootSuite where he built out the marketing department and drove the market development of the Enterprise offering. Prior to HootSuite, he worked at Adobe as a Principal focused on Customer and User Experience in the Digital Marketing Business Unit at Adobe Systems. At Yahoo!, he served as Sr. Director of Product Strategy for Yahoo advertising products, focused on ad platforms strategy.
Prior to that he spent many years at both Adobe and Microsoft in senior product management and marketing roles, working on .NET, Flex, Web Services, AJAX and many other internet and browser standards and technologies.
He has worked on campaign, creative and content strategies with major brands and media properties such as GM, Toyota, Sprint, Purina, American Express, Spin, Vibe, Wedding Bells, Proctor & Gamble and Canadian brands such as Toronto Life, Fashion Magazine, Canadian Geographic, Bell, MSN Sympatico and many others. His background in media, advertising and design have taken him around the world, working in the US, Canada, Russia, UK, China and Japan.
Chief Marketing Technologist
Jun 1, 2014 - Current (over 2 years)
Principal, Customer Experience
Mar, 2010 - Current (over 6 years)
|Sep 26, 2012||New York Observer - Hootsuite Launches New Internal Collaboration Tool, Hootsuite Conversations|
|Jul 5, 2012||Venture Beat - HootSuite and HubSpot chase Guinness world record for largest webinar, ever|
|Apr 2, 2012||TechCrunch - Confirmed: Canadian VC Firm OMERS Ventures Takes $20M Stake In HootSuite At $200M Valuation|
|Mar 29, 2012||TechCrunch - Confirmed: Canadian VC Firm OMERS Ventures Takes $20M Stake In HootSuite At $200M Valuation|
|Sep 5, 2008||ZD Net - Cool Tools - Overlay.TV can reduce training, video production costs|