Primary Role
Senior Director, Analytics at Clickable
Education
University of Chicago

Person Details

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Ben is an accomplished executive with domestic and international experience in analytics, digital media, marketing, business development, product development, team building/management and operations, involving both start-up and growth organizations. A true pioneer in mobile and online marketing, and one of the most respected authorities in analytics and customer acquisition in contemporary digital channels (Mobile, Search & Social Media).

Ben currently serves as a Managing Director at bMobilized, a company that broke new ground by developing a maintenance free product that allows SMBs to automatically transition their revenue generation efforts from Web to Mobile participatory economy (Mobile Websites, Mobile Commerce, Mobile Analytics and Mobile Advertising). Ben leads both sides of the organization: Technology & Business.

Ben previously led Analytics and Performance Marketing teams at Clickable, an award-winning technology for advertising on Google, Yahoo!, Bing & Facebook. Ben was directly responsible for the intelligence development of the overall Clickable Platform. Ben also led a team that was responsible for driving customer acquisition by using diverse digital channels (SEM, SEO, Social, etc.) for Fortune 500 clients from various industries: Pharmacy, Retail, Telecom, Financial Services, etc.

Before joining Clickable, Ben served as a Director of Analytics at Leapfrog Online, where he led a team of analysts and developed customer acquisition strategies for Fortune 500 clients in Automotive, Financial & Telecommunication industries.

Previously, Ben lectured courses on International Relations, Data Analysis and Comparative Politics.

Ben holds a Bachelor of Science degree in Marketing from MSU and a Masters degree in Quantitative Analysis in Social Science from University of Illinois. Ben also completed PhD course work in Political Science at UIC.

Ben is a frequent speaker/ panelist at key industry events such as OMMA, SIS, SMX, etc.

Specialties:Research, Analytics, Online Marketing, Mobile Marketing, Search Engine Marketing, Search Engine Optimization, Business Development, Stratigic Planning, Management, Public Policy, International Relations, Start Ups, etc.

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