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Degrees

University of Chicago, MS 2002
Political Science
Missouri State University, BS 1998
Marketing Management
University of Chicago, Ph.D. Course Work 2005
Political Science

Former Companies

Senior Director, Analytics

Web Presences

Tags

Ben Seslija

Ben is an accomplished executive with domestic and international experience in analytics, digital media, marketing, business development, product development, team building/management and operations, involving both start-up and growth organizations. A true pioneer in mobile and online marketing, and one of the most respected authorities in analytics and customer acquisition in contemporary digital channels (Mobile, Search & Social Media).

Ben currently serves as a Managing Director at bMobilized, a company that broke new ground by developing a maintenance free product that allows SMBs to automatically transition their revenue generation efforts from Web to Mobile participatory economy (Mobile Websites, Mobile Commerce, Mobile Analytics and Mobile Advertising). Ben leads both sides of the organization: Technology & Business.

Ben previously led Analytics and Performance Marketing teams at Clickable, an award-winning technology for advertising on Google, Yahoo!, Bing & Facebook. Ben was directly responsible for the intelligence development of the overall Clickable Platform. Ben also led a team that was responsible for driving customer acquisition by using diverse digital channels (SEM, SEO, Social, etc.) for Fortune 500 clients from various industries: Pharmacy, Retail, Telecom, Financial Services, etc.

Before joining Clickable, Ben served as a Director of Analytics at Leapfrog Online, where he led a team of analysts and developed customer acquisition strategies for Fortune 500 clients in Automotive, Financial & Telecommunication industries.

Previously, Ben lectured courses on International Relations, Data Analysis and Comparative Politics.

Ben holds a Bachelor of Science degree in Marketing from MSU and a Masters degree in Quantitative Analysis in Social Science from University of Illinois. Ben also completed PhD course work in Political Science at UIC.

Ben is a frequent speaker/ panelist at key industry events such as OMMA, SIS, SMX, etc.

Specialties:Research, Analytics, Online Marketing, Mobile Marketing, Search Engine Marketing, Search Engine Optimization, Business Development, Stratigic Planning, Management, Public Policy, International Relations, Start Ups, etc.

Recent Milestones

  • Check
    Ben Seslija — Ben currently serves as a Managing Director at bMobilized, a company that broke new ground by developing a maintenance free product that allows SMBs to automatically transition their revenue generation efforts from Web to Mobile participatory economy (Mob (7/15/11)
    Posted 6/20/13 at 10:52am via bmobilized.com
  • Check
    Ben Seslija — Ben previously led Analytics and Performance Marketing teams at Clickable, an award-winning technology for advertising on Google, Yahoo!, Bing & Facebook. Ben was directly responsible for the intelligence development of the overall Clickable Platform. Ben (3/15/08)
    Posted 6/20/13 at 10:55am via firstmarkcap.com
  • Check
    Ben Seslija added a position as Senior Director, Analytics at Clickable.
    Posted 6/24/08 at 3:01pm

Videos

Sources

    bMobilized Managing Director (bmobilized.com) [edit]
    Clickable Sr. Director (firstmarkcap.com) [edit]
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Last Edited 6/20/13

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